This key step will help focus your mind and get you moving in the right direction, before you waste your time going down a series of blind alleys. ![]() ![]() 20 great resources for learning graphic design.So before you start designing, it’s important to decide what kind of logo you're setting out to create. Some logos are made entirely of type, while others exist entirely as a symbol, and yet others combine text and graphics in the same design. Read about some of the most notorious examples, in our post 7 classic logos that should never have been changed – and make sure you learn from their mistakes. Logo design history is littered with examples of companies that released new logos that were totally disconnected from their brand heritage, only to watch them crash and burn. But there’s a danger of throwing out the baby with the bathwater. When it comes to creating a new design for an existing brand, you want it to look updated, modern and forward-looking. ![]() When a new logo strays too far from its brand roots it can be disastrous, as with this abandoned 2012 logo for the University of California (right)
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